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Some interesting human factors studies prove that when it comes to online selling and influencing decisions, site visitors respond well to both the pros and cons of a product and remember both positive and negative details.
Amazon, for example, not only allows customers to send in book and product reviews, but encourages readers to rate the feedback’s helpfulness.
Usability is about keeping the promise that when you click the call-to-action prompt that says “order now,” a consumer won’t be sorry.
Have you ever abandoned your cart before completing your purchase? Companies everyday are iterating off of their existing platforms to make them easier and more intuitive for their users. 13th and learn the value of Usability testing and how to do it right.
Put these skills into action as we partner up and review sample websites and mobile applications.
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When presented alongside positive attributes, negative messages didn’t adversely affect whether or not someone bought an item.
The ability to weigh pros and cons to come to a decision worked best.
Just launched, about to launch, or working on a swanky new feature?
Test Tube is open to companies who want to get great feedback on new product features.
Fittingly described by Pando Daily as "Speed dating for Product Feedback" The Test Tube brings NYC companies together to both give - and get - feedback on each other's products.Tags: Adult Dating, affair dating, sex dating